LABS is dedicated studio time for experimenting - a chance to explore new techniques, test different visual styles, and create ideas that can eventually be pitched to clients. Across this time I've created a wide range of LABS pieces for different sports, clients and campaigns, using each project to develop new skills, refine workflows and explore different approaches to motion, editing and design.

The "Ball Sync" piece above started as a LABS experiment exploring rhythm, timing and the energy of football. The Premier League team loved it and published it across their social channels to promote the league's return after the international break, where it performed really well and helped build excitement for fans worldwide.

Alongside pieces that gained traction internally, there are many more LABS pieces below covering different clients, techniques and visual styles. Not every project was intended to be pitched - many were simply opportunities to learn new skills, test workflows and push my craft in directions that client work doesn't always allow.