LO-FI

LO-FI

LO-FI

LO-FI CONCEpts

This is a collection of personal lo-fi sports experiments, made as a way to push ideas quickly without over-polishing them. Each piece starts from a moment, a player, a phrase or a bit of footage that already has a feeling inside it, then I build around that with cut-out movement, texture, type, timing and a slightly rougher visual language.


The “Sad Saka” edit above was the first one where it clicked. It felt less like making a clean sports graphic and more like finding a mood - something raw, emotional and immediate.


That piece went on to resonate beyond personal work and ultimately led the studio to be commissioned by World Rugby to create a recovery-focused piece for Emma Wassell (as shown above), with the tone of it being a key reference the studio responded strongly to.

This is a collection of personal lo-fi sports experiments, made as a way to push ideas quickly without over-polishing them. Each piece starts from a moment, a player, a phrase or a bit of footage that already has a feeling inside it, then I build around that with cut-out movement, texture, type, timing and a slightly rougher visual language.


The “Sad Saka” edit above was the first one where it clicked. It felt less like making a clean sports graphic and more like finding a mood - something raw, emotional and immediate.


That piece went on to resonate beyond personal work and ultimately led the studio to be commissioned by World Rugby to create a recovery-focused piece for Emma Wassell (as shown above), with the tone of it being a key reference the studio responded strongly to.


Sad Saka

RWC25 X Anne Marie - PSYCHO

WR X FFR X Bielle-Biarry

Team GB - Weston X Stoecker

PL X Agüero

CFP Oregon JMU

LO-FI CONCEPTS

These concepts were made without a fixed brief - more like quick lab pieces for testing tone, pacing and texture. Some lean into nostalgia, some into collage, some into pure momentum, but they all came from the same instinct: finding a rawer way to make sport feel emotional and immediate.

LO-FI CONCEpts

These concepts were made without a fixed brief - more like quick lab pieces for testing tone, pacing and texture. Some lean into nostalgia, some into collage, some into pure momentum, but they all came from the same instinct: finding a rawer way to make sport feel emotional and immediate.

CREDITS

Archive / Clients

Arsenal

World Rugby

Team GB

Premier League

Collage Football Playoffs


Agency

TC


Creative Editor

Humzah Shakil